Craig Case

Craig Case has a noted career within the direct selling industry. After graduating from the University of Utah he began his business career with Xerox Corporation where he twice excelled as one of the top 1% of all sales people in North America. After eight years he joined some friends in a start-up Utah-based training company, Franklin Quest (now FranklinCovey), where he trained over 200,000 people in 20 countries in personal productivity and time management. While at Franklin, Craig assisted in the creation of a division that partnered exclusively with global direct selling companies such as Nu Skin, Amway, Avon and Mary Kay Cosmetics. During this time Craig was invited to sit on the board of the Direct Selling Association (DSA). Craig has subsequently been the president of three network marketing companies, Advantage Marketing Systems, Enliven International and Max international. While at Enliven, Craig worked primarily in China, Australia and Europe. Craig’s primary focus and expertise is in the area of strategic alignment, revenue-generation and sales force development.